Reviewed by: Jennifer Chretien, Reference Librarian
Rating: 2 stars
Startup is all about the new tech startup culture in New York. At the center of the story is Mark, who believes he has a surefire idea that will turn his start up company into a billion dollar enterprise if he can just secure the funding. His employee, Sabrina Choe Blum feels ancient in the start up world and is exhausted trying to stay on top of social media platforms and her two kids. Katya is a tech journalist receiving pressure to break the latest news that is both meaningful and exciting. When she gets word of a potential scandal, she has to decide whether her ethics are more important than her desire to get ahead.
Author Doree Shafrir is a journalist for Buzzfeed and knows this world well. This story is very timely; Mark is an egotistical tech giant wannabe that is very reminiscent of former Uber CEO Travis Kalanick. i have been told by friends in the industry that this story resonates uncomfortably with them because of its accuracy. But something just doesn't come together in this book. The characters are all pretty insufferable that it is impossible to care what happens to them. It wasn't all bad though. It was a quick light read. I found the glimpse into how startup culture has changed between Gen X and Millennials to be quite telling and any book where the women pull one over on the men is entertaining.